Course Catalog:
Gaming Professional Development Seminars
Slot Leadership Seminar
The Slot Leadership Seminar is comprised of the following ten sessions.
IGIGAM1003
Slot Operations Layout and
Product Mix
Learn how to develop a successful slot floor layout, slot product mix and product portfolio. This segment will also cover denomination issues, multi-games, ticketing, managing participation products, game mix percentaging, slot merchandizing and promotions, signage and progressives, bonusing and time-based tournaments, and customer retention through value-added events.
IGIGAM1004
Performance Analysis
Analyzing the performance of games is critical to maximizing the results of the slot department. This segment will cover the knowledge cycle (data to intelligence), data collection sources, key ratios and formulae, developing key performance indicators, managing by metrics, software tools for management, Monte Carlo simulations for decisionmaking, decision tree analysis and queuing analysis.
IGIGAM1005
What Casino Management
Should Know About Video Poker
In most modern casinos there are several dozen types of video poker --- like Jacks or Better, Bonus Poker, Double Bonus Poker, Deuces Wild, Jokers Wild, Super Aces Bonus, etc. They come as single line games, Triple Play up through Hundred Play, and with and without progressives. This segment will explain the differences between these games in an easy-to-understand manner. It won't turn you into a competent player, but it will turn you into a casino manager who understands the differences between these games.
IGIGAM0914
Player Clubs and Trends in Player
Tracking
Get the latest information on how casinos are using player cards, how points are awarded and how they may be redeemed, how technology is being used to improve service and decrease costs, the great cash back debate, communication of slot club rules and benefits, trends in third party comp benefits, promotion ideas, and other marketing trends.
IGIGAM1006
Player Club Tiers: How Many
Should You Have?
It's a trick question - some casinos should have none! There is no universal answer to this question, but in this session we will help you decide how to think about the right answer for you. Whether you are thinking about having "stealth" tiers, or three or more public tiers, we will discuss the importance of building your tiered card around your player database, population, marketing strategy, and facility structure. We'll even talk about some of the best, and worst, conceived tier structures to help you copy the leaders and avoid the mistakes of the laggers.
IGIGAM1007
Best Practices in Database
Marketing to Slot Patrons
Why do casinos send so much direct mail to slot customers? Why does it work so well? This session will explore the reasons why database marketing is uniquely suited to address the marketing needs of the gaming industry, explore best practices in designing and implementing a database program including targeting and segmentation approaches, developing successful offers, setting up a campaign, designing and producing a mail package, and tracking and interpreting results.
IGIGAM1008
Casino Promotions: It's All About
Generating Incremental Profits
Gaming promotions offer every property, large and small, the chance to increase excitement and provide customers with a value-added experience for the gaming dollar. In this session, we will talk about how to design the optimal promotional strategy from start to finish - laying out a quarterly calendar, developing a wide variety of promotional concepts, and the importance of developing pro-forma statements to ensure incremental profitability. We'll discuss the importance of flawless execution and new technologies that can help ensure this. Finally, we'll debate the importance of post-analysis and learning, to help get the process going all over again.
IGIGAM1009
Customer Service Leadership
This session will cover what makes people perform and apply these concepts to a practical process that will help you develop outstanding customer service. Some of the topics covered are developing behavioral customer service standards for your department, developing a process for measuring compliance with the standards, giving effective feedback, and developing a recognition program.
IGIGAM1010
Analyzing Your Competitors'
Player Reward Program
Learn why, when, and how to perform a competitive analysis of your competitors' player reward systems.
IGIGAM1011
Slot Protection from an
Enterprise Management
Perspective
The session will focus on the current trends in the protection of slot play with a look at recent scams and investigations, and a discussion of the resources necessary to properly manage the Ticket In-Ticket Out (TITO) experience. How have the Security and Surveillance functions changed (or have they?) with the migration from the traditional machines to TITO? Determining what the threats really are and the way you choose to deal with them today will impact the future. We will explore some of available counter measures to ethically address scams, employee theft and cheating, and provide an overview of successful loss prevention and protection techniques from an enterprise-wide management perspective.
