Course Catalog:
Gaming Sessions for Custom Programs
Gaming Operations and Management
IGIGAM0900
Responsible Gaming
One of the key questions facing the global gaming industry pertains to the challenges presented by those who gamble problematically. This session will provide a summary of international "best practices" (and worst practices) in this area, and articulate a specific and customized plan for attendees.
IGIGAM0905
Best practices in Casino and
Gaming Protection
This session discusses overall surveillance department operations and the core skills necessary for both the individual investigator and the department to succeed in the protection of the business. Key surveillance skills and thorough knowledge of casino and hotel operations are stressed. Methods to protect operations and to detect cheating in gaming, advantage play, and internal and external theft and fraud are provided.
IGIGAM0940
Psychology of Gambling
Scholars from Aristotle to Freud have been interested in understanding why people gamble. After more than a century of social science research on casino gambling, Reith points out that the meanings of gambling are still incredibly idiosyncratic. Gambling "...is multi-faceted: an exciting leisure activity, a mundane form of consumption, a means of socializing with others, an opportunity to display skill, a hobby which offers the possibility of winning money. The heterogeneity of games is matched by the heterogeneity of players and motives" (Reith 1999, 126). The research into gambler motivation will be reviewed and some new depth research into the psyche of different types of gamblers (slots, table, online) will be presented.
IGIGAM0950
The Effects of Restaurants on
Gaming Volumes
This session dwells on estimating the effects of restaurants on gaming volumes (using the assumption that diners translate to gamers) and will be especially useful to those operating restaurants at a loss. Given the magnitude of annual food department losses, the analytical process advanced here is worthy of careful consideration. This study not only examines some interesting factual performance data, it also presents some interesting research questions for the future.
IGIGAM0962
The Role of Analysis in Gaming
The casino industry is unique in that much of the transactional data produced by customers are not captured. Simple tables are easy to use and understand, but they hide tremendous amounts of important information. As a result, more sophisticated forms of analysis and estimation are required to make business decisions. In this session, we discuss the basics of advanced analytical techniques and identify their applicable uses to show that advanced forms of analysis can provide a sustainable competitive advantage. The analysis challenges facing the gaming industry will also be examined, including the necessary elements of cause and effect.
The session will help gaming executives better understand the limitations and relative power of various forms of analysis. Optional: A review of failed promotions in the gaming industry.
