Hospitality Sessions for Custom Programs
Convention Sales and Services
The Foundation of Convention
Sales and Services
This session will explore the foundation of convention, conference, and trade show sales at hotels, resorts, and other potential venues. An exploration of various markets, the resort's goals in the sales process, facilities evaluation, and the importance of contract negotiation will be included.
MICE Industry Overview in the
A review of the current trends, challenges, and opportunities in the Meetings, Incentives, Convention and Exhibitions (MICE) Industry including: size, economic impact, structure and adjunct support industries, professional associations, and efforts to standardize approaches. As the industry becomes more global, challenges facing the United States will also be explored.
Technological Influences on the
Technology is reshaping all aspects of how meetings and trade shows are conducted, including: marketing, registration, networking, lead-retrieval, and pre- and postevent communications. Additionally, the maturing market of virtual meetings in both two and three dimensional platforms holds potential for enhancing some meeting activities, and replacing other face-to-face gatherings. Specific commercial services available to enhance or replace face-to-face meetings will be explored.
Conducting Socially Responsible
Corporations are being encouraged to conduct all business functions in a socially responsible manner, including meetings and corporate travel. This includes the provision of "green meeting" (environmentally friendly) principles in the way meetings are conducted, the selection of meeting sites which operate in a "green friendly" manner, and considering eco-friendly methods of transportation or substitutes for face-to-face meetings. The session may be geared toward either a meeting planner or hotelier's perspective. A portion of this is the way in which technology can assist in reducing waste and carbon footprints of activities.
Providing Top Quality Convention
Sales and Services
This session will take a close look at the kinds of services and facilities that should be provided to incoming groups from the start of the planning process through the completion of the event. Participants will learn to define and differentiate the various conference markets, explain the goals of the negotiating process for both the resort and event planner, analyze facilities in preparation for site selection, understand the basic planning process from the facility's perspective, be conversant with the basic documents used by facilities in hosting groups, and understand the basics of group food and beverage planning.