Course Catalog:
Gaming Professional Development Seminars
Advanced Topics in Slot Operations Seminar
The advanced topics in slot operations seminar is comprised of the following six sessions.
IGIGAM1012
The Casino of Tomorrow
This will be a round table discussion and interactive session that will help operational leaders understand and create their vision of what elements are important in the slot and table floor of the future. Discussion topics will range from networked (server-based) gaming to the newest ideas in marketing, customer reinvestment, and loyalty programs on the gaming floor.
IGIGAM1013
Game Purchasing
This session covers methods operators can use to evaluate trial games and to set standards for purchase. We will discuss how to structure trial parameters to ensure clinically relevant results. We will also look beyond the base game price negotiation to gain additional products and services.
IGIGAM0952
A Deeper Look at the Slot Player
Experience
This session looks at the results of three studies that dispel some existing management paradigms. The pay tables or math of the games can greatly influence the player's experience and ultimately his or her satisfaction. In this session, the relationship between par and play time (a.k.a. time on device) will be explored. Also, the relationship between play time and the following variables will also be explored: hit frequency, pay table volatility, and the coefficient of variation of the pay table. The latter variable is simply a measure that jointly considers a game's par and volatility. The results of this research are controversial and insightful. Casino executives are afforded key information regarding the positioning of their slot product.
IGIGAM1014
The Evolution of Slot Analytics:
Preparing for Tomorrow's
Technology
Our industry is at the beginning of an evolutionary process that will require real time analytics and the ability to predict opportunities that will not be realized unless strategic processes are developed and in place to execute when these opportunities present themselves. In this session, we will look at the past, present and the future of slot analytics and how technology will dictate a new way of managing the day to day responsibilities of a slot floor.
IGIHOS0956
How to Align Your Company
Strategies and People
This session will explore the nine strategic components of a business to achieve long-term profitability and growth. It will help you define what business you are in, who your customers and competitors are, how best to position your products and services in the market, how to increase revenue and control costs, and how to ensure consistent quality and service from every employee within your company. You will also learn how to hold people accountable for delivering on the "implied promises" each and every time a customer patronizes your business.
IGIGAM1015
Cutting Edge Issues in Casino
Marketing
It used to be that marketing in this business just required a key: unlock the doors, watch the money come rolling in. But with the number of casinos up throughout the world and the U.S. in the midst of recession, times are tough for casino marketers. In this session, we will talk about how smart operators are responding to shrinking wallets and increased competition and discuss new tools and technologies - Free Play (it isn't free!), electronic promotions, automatic table tracking, and server-based gaming, and how they are, and will change how we think about, and do, casino marketing.
